• 1. Rich life throughout a lifetime.
o We will extend our usefulness to everyone, focusing on food, and create business which benefits everyone throughout a lifetime.

• 2. Local communities where people can live with the sense of security.
o We will become an essential part of local infrastructures and support people’s lives and community network.

• 3. Sustainable world where no one is left behind
o We will work together with people around the world to realize a sustainable and inclusive society.

• 4. A sparkling co-op where every member and staff is lively.
o We will realize sound management that will continue into the future and a co-op where every member and staff can shine vibrantly.

• 5. A co-op that connects more people.
o We will create a co-op that connects many people and strengthen the solidarity and foundation of our activities.

Creating a more human lifestyle and sustainable society through the concerted efforts of autonomous citizens

To be the greatest consumer cooperative, utilizing the most advanced systems and technologies, in order to continuously expand and spread out to reach the largest customer base and maximize shareholder profit.